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San Germán, a new Cuban brand of Arabica coffee

San Germán is due to the area where the grain is produced, with a productive potential of eight tons per campaign.

#Cubanagriculture

San Germán, a new Cuban brand of Arabica coffee
21 Mar 2022

Exporting Arabica coffee under the new San Germán brand has become one of the purposes of the Agroforestry and Coco Company of Baracoa, which is advancing in a project together with Cubagro to launch the new product on the market. According to the newspaper Venceremos, from Guantánamo, the name of San Germán is due to the area where the grain is produced, with a productive potential of eight tons per campaign, which should grow to 40 tons from the coffee development program. and export incentives. The company's export director, Ramón Campdesúñer Rosell, commented to the newspaper that the agreements were formalized with 67 producers, although other contracts still need to be closed. It is expected, by July of this year, to make the first shipment of the grain from a reserve from the last coffee harvest destined for the first incursions in the market of the new commercial brand, indicates Venceremos. The new brand will exploit the border sales modality and with it the Agroforestry and Coco Company provides added value to its coffee productions, which until now were sold exclusively to the Asdrúbal López Coffee Processing Company, the largest exporter of this item in the world. country, highlights Venceremos.


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